Hip-Hop Beef...No Longer Useful

Sunday, March 22, 2009

Beef in this genre used to be what made the name of legendary MCs along with creating some of the most memorable music of our lifetime. At least, that's what it used to be. Now, it's just used to create better sales for worse music. Case in point, 50 Cent vs. Rick Ross.

The story behind this "beef" is completely irrelevant. All the average listener needs to know is that one made a song, the other responded with a song. Then they started just sending straight insults via radio shows and youtube. As of this post, the last thing that happened was that 50 decided to pay Ross' baby mama a visit. This boys and girls is what rap artists have to resort to in order to make their $13.99.

I really do not know if Ross has tried this tactic but this is just another day in the office for 50. Once again, he has an album coming out in a little while (greatest hits most likely), and needs to get some sort of promotion in order to make a sale. It was used with Get Rich or Die Tryin' when he basically ended Ja Rule's career. It was also used with The Massacre (Jadakiss, Fat Joe, and Nas). I'm sure if he used it for Curtis, probably because I didn't care and the album sucked in my opinion. Oh wait, he started some crap with Kanye because they were releasing on the same day (btw...Kanye won). By that time, we all knew it was a fixed beef to sell some records. Anyway, this tactic seems to be the only way he can sell anything. If you think about it, this is pretty sad that he thinks that way because he's a decent rapper who can sell with lyrics. My advice to 50, you don't need to do this anymore. Your fan base is so solid right now that all you need to do is say you're dropping an album and I guarantee that you'll go gold in 2 weeks.

I grew up in the 90s where beef brought about some incredible rivalries and theater. Most importantly, it brought about some incredible. The beef that everybody knows about is the world famous east coast/west coast rivalry. Unfortunately, some people took it way too seriously and two all-time greats were lost. During that time, some of the best music of all time. Another beef was between LL Cool J and Canibus. Most people don't know about this one. This confrontation brought about on of the best diss tracks of all time. Canibus' "2nd Round Knockout" is regarded as one of those diss tracks and could actually be a single...and it was. LL won in the end, but in my mind, winners and losers meant nothing. Incredible music was made based on actual hatred.

To all future MCs. If you're trying to make a name for yourself, do it with your lyrics. If you think that starting something is the only way sell a record, you're a retard. Besides, it's a complete waste of your time and resources. You'll be like that team that plays the Harlem Globetrotters. You know you're gonna lose, but you're able to make it interesting. Plus, it's funny to see you get ur a** kicked.

UNTIL NEXT ENTRY...

0 comments: