The Group Dynamic

Monday, January 18, 2010

Hello World!!! I'm back with some new material. I took a break from the blog to get my own life together. Also, I got kind of bored with music. So, after my brief hiatus I'm back to deliver some knowledge on ya. Let's call this a new season of Mainly Musique. With that said, let's get it going.

WU-TANG CLAN

Remember back in the 90s when a lot of artists were members of a collective group? Sure some of them had their side projects and some became chart topping solo acts, but they had people beside them and came into the industry as one unit. Of course, it also works the other way around. Here's a couple of examples. The Notorious B.I.G. came in as a solo artist and brought in his group Junior Mafia. Nelly also came in as a solo artist and brought in the St. Lunatics. Eminem brought in D12. The one thing in common is that people came and were signed together and were paid together. So what I want to know is, why is it so hard for a group to make it big?

A TRIBE CALLED QUEST

It would be easy to blame the economy, but this has been a trend since Slick Willy was in office. So that won't work. I honestly think it's the labels fearing that the investment might not be worth. I don't blame them. The last group in memory that has had some success was D12. Their two albums, Devil's Night and D12 are two of my personal favorites because they were good. The artists in the group actually had some skill, and they did not go away from the formula that brought success to the person that brought them in, Eminem. I also have to mention G-Unit in this conversation. There's no denying that Beg for Mercy is a classic in a time where the genre was struggling. I think it can stand on it's own even when the genre was thriving. But just like D12, they stuck with what made the solo act successful. Nowadays, it's hard enough to get a solo act to not suck.ARRESTED DEVELOPMENT

There is a way to get the group dynamic back, but it definitely will not be easy. First and probably most important, get the scouts out there and look!!! I don't mean in just the hood. Look everywhere!! There are hungry artists out there and after you sift through the bullshit you'll end up with one or two acts worth your time. Do yourself a favor and take the time to look. Second, the labels have to take a chance and invest some money into them. Most of the time acts aren't signed because they do not fit a certain mold. Dare to be different. Who knows, maybe that could the next new trend. Then you could say you started the trend and brag to all of your little label friends. Seriously though, do something. I wanna see another successful group before i die.

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